What Does a Digital Marketing Agency Do? | Slater Strategies


What does a digital marketing agency do? In today’s digital era, businesses and organizations increasingly rely on digital marketing agencies to amplify their online presence, connect with their target audience, and drive growth.

Slater Strategies, a leading digital marketing agency, offers a diverse range of services that leverage the power of the Internet to help businesses, specifically schools, achieve their marketing objectives.

In this blog post, we will explore the various facets of what a digital marketing agency does and highlight the specialized services provided by Slater Strategies to schools to enhance their enrollment numbers.


Comprehensive Digital Strategy:

At Slater Strategies, we develop a comprehensive digital marketing strategy tailored to our client’s needs and goals. This involves in-depth analysis of the target audience, understanding the competitive landscape, and identifying key opportunities. Through close collaboration with our clients, we create a roadmap that outlines the most effective approach to achieving their marketing objectives.


Website Development and Design:

An essential service offered by our digital marketing agency is website development and design. We excel in creating visually captivating, user-friendly, and SEO-optimized websites representing the school’s brand and offerings. We aim to establish a solid online presence that engages prospective students and parents.


Search Engine Optimization (SEO):

SEO is critical in digital marketing, as it enhances website visibility and organic traffic by improving search engine rankings. Slater Strategies employs advanced SEO techniques to ensure school websites appear prominently in relevant search queries. By optimizing websites, we increase the chances of attracting potential students and parents actively seeking educational opportunities.


Content Marketing:

Content marketing is a vital service that we provide at Slater Strategies. It involves creating and distributing valuable, engaging content to attract, educate, and connect with the target audience. Our team specializes in developing compelling content that showcases a school’s unique value proposition, highlights academic programs, shares success stories, and provides information resources for prospective students and parents.


Social Media Management:

In today’s marketing landscape, social media has become an indispensable tool. Slater Strategies assists schools in establishing and maintaining a robust social media presence. We handle social media accounts, content calendar development, follower engagement, and targeted ad campaigns. We leverage social media platforms to increase brand awareness, foster engagement, and generate leads.


Pay-Per-Click Advertising (PPC):

PPC advertising enables schools to reach their target audience efficiently. At Slater Strategies, we specialize in running PPC campaigns across various platforms, including Google Ads and social media advertising. Through meticulous keyword research and compelling ad copy, we ensure maximum visibility, click-through rates, and conversions for schools.


Slater Strategies’ Focus to Increase School Enrollment

Slater Strategies boasts extensive experience partnering with schools to enhance enrollment numbers. Our team understands the unique challenges faced by educational institutions and offers specialized services tailored to their specific requirements. Some of the enrollment-focused services we provide include:

Targeted Audience Research: We conduct thorough research to identify the ideal target audience for each school. By understanding prospective students’ and parents’ demographics, preferences, and online behavior, we develop highly targeted marketing campaigns that yield optimal results.

Conversion Rate Optimization: Our agency optimizes school websites to enhance conversion rates. Through detailed analysis of user behavior, we improve website design and navigation, implementing strategies that encourage visitors to take action, such as requesting more information or scheduling campus visits.

Lead Generation and Nurturing: Slater Strategies employs effective lead generation techniques to attract potential students and parents. Through strategic landing page optimization, compelling calls-to-action, and targeted email marketing, we nurture leads and guide them through enrollment.



In today’s digital landscape, a reputable digital marketing agency like Slater Strategies is pivotal in helping businesses and organizations achieve their marketing goals.

With Slater Strategies as their digital marketing partner, schools can harness the Internet’s full potential to thrive in the highly competitive educational landscape. By providing comprehensive digital strategies and specialized enrollment-focused services, we empower schools to strengthen their online presence, engage their target audience, and ultimately increase enrollment numbers.

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