3 ways in which millennial social media habits will change in 2017
Whether the Boomers or Gen X/Y generations want to admit it or not: millennials are moving into the core consumer and purchasing power bloc in our country. It matters how millennials find products, purchase them, and review them to their friends.
It’s no secret, therefore, that social media is becoming increasingly popular for brands who want to increase their income. Millennials grew up with technology, and they’re looking to shape the marketing game in their favor in 2017.
Here are 3 ways in which millennials will change their social media habits next year:
1. Reviews
Millennials LOVE to review products, services, and business social media pages. Millennials, more than any other demographic, trust reviews and user-generated content found on social media. The world of rating is going to skyrocket in 2017, which means you better be ready to service potential buyers in a way that won’t land you a 1-star Facebook average.
2. Backlash against social media news
The mainstream media took a beating this election cycle, and many millennials are sick of receiving their “news” from a Facebook algorithm. We may see a fair share of millennials turning their backs on social media from a news-reporting standpoint, and using it strictly to interact and purchase from brands instead.
3. Emoji love
Millennials are all about cute, concise communication. You can’t get anymore cute or concise than a singular emoji sentence. As such, expect more emoji and stickie usage on social media sites, in emails, and through texting in 2017.
Are you a business or brand owner looking to shape your marketing game for 2017? Recognize these three tips we’ve provided, and start developing an outreach plan that caters to reviews, emoji-loving, and strays from hardcore news/political stances.
