Of all the different forms of digital marketing, there are perhaps none as important for anchorage websites and businesses than SEO. Why SEO and not email marketing, social media marketing, PR marketing, etc.? Because SEO is the one form of digital marketing that keeps paying dividends month after month, year after year. SEO is the only form of digital marketing where you can truly "set it and forget it," and it keeps paying out. But in order to get the full benefits of SEO, you need an Anchorage SEO company that understands the industry.
Adjusting to an Ever-Changing Landscape
SEO is always evolving. That is; the search engines keep changing year to year. This has disrupted a lot of businesses and caused countless web pages that were once ranking in Google's top 10 to plummet faster than the speed of gravity. Indeed, there are those SEO vendors who, every time Google updates its algorithm, are looking over their shoulders, wondering if their clients are going to lose their position in the SERPs because, instead of giving the search engines hat they want, these SEO companies have a dirty habit of manipulating or cheating the search engines.
At Slater Strategies, we never worry when there is a search engine algorithm update. To prevent this from happening to our clients, there are two things that we do:
1. We keep an ever-watchful eye on the search engines so we can know what changes have been made and how it is affecting web pages and
2. We use evergreen, white hat SEO techniques that will never be penalized.
Understanding the SEO industry means understanding what works and what doesn't. Slater Strategies is a reputed Anchorage SEO company that has experienced massive success for our clients in a short time because we use best practices and because we give the search engines what they want.
Anchorage SEO Company for Local SEO
More than just selecting profitable keywords and creating optimized content, Slater Strategies goes above and beyond what other Anchorage SEO companies do, offering links management, mobile optimization, and voice search optimization. On top of that, Slater Strategies will manage all of your business listings and create and optimize your Google My Business account. Slater Strategies is an SEO company that understands local markets.
Slater Strategies Recommends SEO and PPC
SEO takes time. There's no way around it. At least, honest, white hat SEO (the kind of SEO used by Slater Strategies) takes time. For a brand new website, you can expect as long as 6 months to begin seeing a spike in traffic and as long as 9 months for you to reach your final ranking place in the search engines.
If you want to see fast results, we recommend using PPC ads as well as organic SEO. PPC will give you fast results and send signals to Google that assists your SEO efforts. However, you lose your ranking when you end your PPC campaign. Combined, you can rank now and rank for a long time to come.