How To Write A Marketing Email? | Slater Strategies ...


Do you know how to write a marketing email? Do you ever feel like your emails are disappearing into the abyss of someone’s inbox? You’re not alone.

In today’s digital age, our inboxes are overflowing with messages fighting for a sliver of our attention. But fear not, marketing warrior! There is a way to craft emails that break through the noise and get people to hit “open.” At Slater Strategies, we understand the importance of well-crafted email marketing to drive engagement, build relationships, and ultimately boost conversions.

Here’s the thing: nobody wants another generic sales pitch. In what we call ’email purgatory,’ we’ve all been there, hitting send on a perfectly crafted email, then refreshing your inbox every five minutes, only to be met with crickets. So, how do we avoid this frustrating situation? In this blog, we’ll walk you through the essential steps to create marketing emails that captivate your audience and drive results.


Define Your Goal

Every email should have a purpose. Before you start crafting your message, determine what action you want your recipients to take. Whether it’s visiting your website, signing up for a webinar, or making a purchase, clarity of purpose is key.


Know Your Audience

Tailor your message to resonate with your target audience. Consider their demographics, interests, and pain points. Speak their language and address their needs to establish a genuine connection.


Masterful Subject Lines

Your subject line is your first impression. Make it count! Keep it concise, compelling, and relevant to pique curiosity and entice recipients to open your email. Avoid clickbait and focus on delivering value.


Write with Authenticity

People crave authenticity in their interactions with brands. Ditch the sales pitch and instead, focus on providing value. Share insightful tips, personal anecdotes, or relevant stories to engage your audience on a human level.


Clear Call to Action (CTA)

Guide your readers on the next steps you want them to take. Whether it’s clicking a link, downloading a resource, or making a purchase, make your call-to-action (CTA) clear, actionable, and prominently displayed.


Optimize for Mobile

With the majority of emails being opened on mobile devices, it’s crucial to ensure your email design is mobile-friendly. Keep your layout simple, use legible fonts, and include large, tappable buttons for easy navigation.


Embrace Personalization

Personalization is an email marketing game-changer. Use recipient names, segment your email list based on interests or behaviors, and incorporate dynamic content to create a tailored experience for each recipient.


Test and Refine

Don’t settle for mediocrity. Continuously test different elements of your emails, including subject lines, content, CTAs, and send times. Analyze the results and iterate accordingly to optimize your email performance over time.


Harness Scarcity and Urgency

Create a sense of urgency with limited-time offers, exclusive deals, or countdown timers to prompt immediate action from your recipients. However, ensure that your urgency is genuine and not perceived as manipulative.



How to write a marketing email is both an art and a science. By following these nine strategies, you’ll be well-equipped to craft emails that not only stand out in the inbox but also drive meaningful engagement and results for your business.

Ready to take your email marketing to the next level? Check Slater Strategies website and ask us how we can help you put these tips into practice and watch your open rates and click-through rates soar!

Skip to content Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.