How to Market a School? | Slater Strategies


Do you know how to market your school? Feeling overwhelmed by all the competition and generic messages? At Slater Strategies, we get it. We know education is about more than test scores and rankings. It’s about creating an environment where kids can learn, grow, and reach their full potential.

But in today’s world, with so many educational options, how do you make sure your school stands out? That’s where marketing comes in.

Yes, you read that right. Marketing isn’t just for businesses anymore. Schools need to strategically communicate their unique value proposition to attract students and build a strong reputation.

We understand the challenges schools face. Limited resources, competing priorities – it can feel overwhelming. But fear not! Here at Slater Strategies, we’ve been helping schools create winning marketing strategies for schools for years.


Here are some actionable tips to get you started:


Identifying Your Unique Selling Proposition (USP)

What makes your school special? Is it a focus on arts and innovation? A small class size with personalized attention? Identify your “USP” and shout it from the rooftops.


Content Marketing for Schools

People connect with stories. Use blog posts, social media, and even videos to showcase your school’s achievements, student successes, and upcoming events. Let parents see the smiles on your students’ faces and hear the passion in your teachers’ voices.


Developing a User-Friendly School Website

Your school website is your digital front door. Make sure it’s welcoming, easy to navigate, and optimized for search engines. Think of it as your school’s online brochure – first impressions matter!


Utilize Social Media Marketing

How can schools use social media? Social media platforms offer a unique opportunity for schools to connect with current and prospective students, parents, and alumni. Use platforms like Facebook, Instagram, and Twitter to share photos and videos of campus life, student achievements, and upcoming events. Promote your school in social media by encouraging engagement through asking questions, hosting polls, and responding promptly to comments and messages.


Targeted Online Advertising Strategies

Not all families are looking for the same thing. Use online advertising platforms to reach specific demographics in your area. Craft messages that resonate with their needs and interests.


Building Strategic Partnerships

Collaborate with local businesses, organizations, and even other schools. Co-host events, participate in community initiatives, and build relationships that will expand your reach and enhance your reputation.


Hosting Open Houses and Campus Tours

Offer open houses and campus tours. This is your chance to show off your school culture and facilities in person. Let families meet the teachers, ask questions, and get a real feel for the place.


Leveraging Positive Word-of-Mouth Marketing

Encourage positive word-of-mouth by nurturing your school community. Satisfied parents and alumni are your best advocates. Consider referral programs or incentives to spread the love.


Tracking and Analyzing Marketing Results

Marketing isn’t a one-size-fits-all proposition. Use data-driven marketing strategies and feedback to see what’s working and what’s not. This way, you can keep your marketing efforts laser-focused on attracting the right students for your school.



Now you know how to market your school. Slater Strategies is passionate about education and utilizes digital marketing strategies for schools. We believe every child deserves access to a school that inspires them. That’s why we partner with schools to develop comprehensive marketing strategies that drive enrollment and build strong reputations. If you’re ready to take your school’s marketing efforts to the next level, contact Slater Strategies today and let us help you achieve your enrollment goals.

Ready to take your school to the next level? Visit our website at to learn more about how we can help.

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