Every time an entrepreneur establishes a business, they have one goal in mind: to grow it as fast as possible in an affordable time frame. The whole point of owning and operating a business is to have the revenue exceed the costs in a way that is sustainable and profitable to the owner. Makes sense, right?
The ultimate endgame is to reach a wider target audience in the shortest time frame as possible. No other marketing channel is as effective for this as social media. With 2 out of every 3 adults now fully using social media, the advertising prospects are astounding.
Here are 3 reasons your business needs social media now.
1. Brand Loyalty
In order to build a widespread, organic, and passionate consumer base, you’re going to need to establish some kind of brand loyalty with a core group of customers. The best way to do this is through social media curating, posting, and interaction. Social media provides them with the insights, information, and brand personality at the click of a mouse.
2. Boosted SEO
Increasing Search Engine Optimization is one of the great puzzles of our time. No one can seem to really find the sure-fire recipe for success on Google’s engine rankings. But, what we do know, is that social media actually helps improve your website’s SEO rankings. Professional content strategies for SEO is the most important part of earning top spots in search engine rankings, and drives traffic directly to your posted website pages.
3. New Customer Exposure
In order to reach a wider target audience in a short period of time, you’re going to need some kind of exposure that introduces your business to new customers. Social media excels at this kind of introduction, and does so through organic, shared, and paid advertisement reach. It also provides you with invaluable campaign insights so you can better invest your time and resources the next time around.
Social Media Marketing benefits are expanding every single day, and it is in EVERY business’ interest to invest in them. Here at Slater Strategies, we can help your business benefit from social media marketing. We look forward to hearing from you soon!